Senior Vice President, Consumer Insights
STRADA EDUCATION NETWORK
As senior vice president of Consumer Insights, Dave Clayton leads Strada Education Network’s efforts to give all Americans a voice in the future of education. Through hundreds of thousands of interviews with adults about their experiences with education and work after high school, the Consumer Insights team brings the education consumer perspective to educators, elected officials, employers and innovators to improve the value of higher education for individuals and families.
With expertise in psychology, market research, branding and social impact marketing, Clayton has deep experience in putting research into action on the pressing issues Americans face, including education, healthcare, and inclusive financial growth.
Prior to joining Strada, Clayton served as executive vice president at the social impact marketing firm Neimand Collaborative. He led Harris Interactive’s nonprofit and public affairs team and was on the faculty of Brigham Young University’s counseling and career center.
Clayton completed his doctoral degree in clinical psychology at the University of North Carolina-Chapel Hill.
After weeks of uncertainty, precaution, stay-at-home orders, and economic turbulence, Americans are beginning to plan for the next stage of their lives. For many, that means making decisions about whether to pursue education and training. In the eighth week of Strada’s Public Viewpoint survey centered around Americans’ attitudes during the pandemic, we gathered insights about Americans’ plans for their education and training, which groups are most likely to enroll, and who Americans are consulting for advice on their education plans.